In January, the multiple award-winning entertainer Oladapo Oyebanjo, aka D’banj, was unveiled as one of the judges for the seventh season of the Nigerian Idol reality show. As a countdown to the show’s premiere on Sunday, the singer opened up to PREMIUM TIMES about his new career direction, his highly private life, and his new role as a Nigerian Idol judge.
Excepts:
PT: This is your first time judging a popular music reality show. How does this make you feel?
D’banj: As an artiste on the move, I’ve had different offers through the years, but it’s the first time I’m on a reality show as a judge, so that’s interesting.
PT: If you’ve had different offers, why Nigerian Idol? Why did you decide to choose this?
D’banj: It’s Nigerian Idol for me because first I’m Nigerian, and secondly, I think there’s no better time than now because of the industry’s growth. The industry’s growth is such that we have to embrace what God has given us. This is a journey that some of us have been on for over a decade and have produced the kind of accolades the world recognises today. It’s so important to grow the younger ones, to let them know that they are a part, and that’s why there’s no perfect platform other than the Nigerian Idol.
PT: Earlier, you said it’s so hard for you to say ‘no’ when people come to you with a request, now you would have a lot of people who would be physically begging you to pick them as a contestant during the audition, how do you intend to wiggle through that?
D’banj: I know I said it’s hard sometimes to say no, that’s why if you know yourself, you will adapt to it. The reason is this, I believe that everyone has a chance in life, and if you don’t encourage people, they will not get to the next phase. So even though we know we are looking for only one winner, at least there are creative ways you can turn people down that even while they are going home, they are happy, they are looking out to say ‘okay I no win oh, but I do better next time, and that’s what I want to bring to the table. The truth is that I can’t pass everybody but those that have to go through my vote. So I think there are crazy ways to pass your message that still leaves that visible hope, which I stand for.
PT: Do You see yourself taking any contestants under your wings since a fellow judge, Obi Asika, would be working with the eventual winner?
D’banj: I’ve already, actually in this season that’s not sure for Obi Asika. We’ve already had those conversations, and we said that the best would be for us to have a joint venture, and I say this without any sugarcoating it. The current crop of contestants is one of the best talents I’ve seen, from not even Nigerian alone, globally. I’ve been listening to their voices, the way they swag, and most of them just come like, ‘I’ve been waiting for this, and I will be waiting for you, even him, he knows he can’t do it alone.
PT: What, in your opinion, is an essential quality a star must have to emerge tops at the Nigerian Idol?
D’banj: I would like to say two things because, when you said what’s the essential thing, firstly, people are coming to listen to you sing. It is essential to know how to sing to the best of your ability, but for the show, and you will know that when the judges are giving them advice, they would say, ‘I don’t think this song you chose works well with your voice.’ So, I think it’s essential for you to have a voice, but it’s beyond the voice for you to be an idol. We are talking about your confidence, you have to believe in yourself, and that’s what you will be selling to us because you cannot give what you don’t have, and that’s what I will be looking out for.
I stand to correct those who say,’ I’m looking for how great your voice is.’ I’m looking for the next entertainer, and I’m looking for the next everything.
PT: Away from Nigerian Idol, let’s talk about your music career. What’s new?
D’banj: Well, let’s say business, I love that. I tell people this, music brings you into the room but what you do in that room is entirely up to you. So if you’ve read, which I know you have, you see that I’ve been more focused, especially when I became a family man. It’s my sixth year in marriage, and ever since then, I’ve looked for different platforms that would keep my fame and family intact. So if you were to Google Jay Z or the wealthiest musicians in the world, you would see that only 10 per cent of their wealth is probably from music.
PT: Does this mean the music will be secondary for you now?
D’banj: No. I’m just trying to say that if you look at Kanye as a billionaire, Jay Z is a billionaire, and maybe he got like 100 million from music. The rest are from business and that is what Nigeria needs.
I was telling someone we need such a structure and the right merchandise. And then, of course, you can always make music. Music will forever be in me; I’m always going to release music.
Sometimes my people say you don’t release music, but I attend shows, and when I do, they give me one hour to perform. I can’t even perform all my songs in one hour. I cannot, even for three hours myself, but what can you do to give people to look up to.
